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☆ March Madness student-athlete marketing is leveling up in 2024. Here are the strategies brands are using.
▼ + stars: | 2024-03-22 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

But influencer marketers who run student-athlete campaigns are just getting started. Performance is also straightforward to measure, as NIL campaigns typically live on Instagram or TikTok, where "likes" and views can help benchmark engagement. And as more games kick off, we should see a bump in student-athlete marketing activity from previous years, marketers and NIL experts told Business Insider. The company, which worked with NIL firm Opendorse on its first foray into student-athlete marketing, said it also plans to offer career planning and mentorship to players. Student-athlete marketing is more flexible than traditional advertising.

Persons: —, Goldman Sachs, Kim DeCarolis, she'd, Sam Weber, We've, University of Iowa's Caitlin Clark, Staley Gibson, Epsilon's hashtag, Saint Peter's, Doug Edert, MOGL's Syal, OpenSponsorship's Gibson, Syal, They're Organizations: CBS Sports, Business, Altius Sports Partners, NCAA, University of Iowa's, Epsilon, Buffalo Wild Wings, MOGL

☆ Taylor Swift is about to make Travis Kelce a whole lot richer
▼ + stars: | 2023-09-28 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

Since Taylor Swift was spotted cheering on the Kansas City Chiefs tight end on Sunday, his profile has skyrocketed. After social media posts earlier this month ignited speculation, rumors of a relationship between the Kansas City Chiefs tight end and Taylor Swift have been heating up. AdvertisementAdvertisementKelce's new social media followers, meanwhile, could mean a payoff that lasts longer than a quick fling. As he's moved up the social media ranks — he now has 3.4 million followers, compared with Mahomes' 5.8 million — his earnings could multiply. Swift, by comparison, has 272 million followers on Instagram, and it's likely many of them have different interests frp, Kelce's typical fans.

Persons: Travis Kelce, Taylor Swift, —, Donna, Kelce, Jason, Bob Dorfman, Tom Brady, Kelce's, Patrick Mahomes, Sportico, he's, OpenSponsorship, Ishveen Jolly, Jolly, Swift, Dorfman, Chase Garrett, Oprah Winfrey, Dr, Oz, Toni Morrison, Joe Alwyn, Taylor, who's Organizations: Kansas City Chiefs, Service, Arrowhead, SocialBlade, Associated Press, Apple, Pinnacle Advertising, NFL Players Association, US Department of Labor, NFL, Nike, Pfizer, —, Sports, Billboard, Prada, Chiefs, Jets Locations: doesn't, Travis

☆ Travis Kelce could earn millions more thanks to the Taylor Swift effect, as experts say he could double or triple endorsement paydays
▼ + stars: | 2023-09-28 | by ( Madeline Berg | ) www.businessinsider.com time to read: +7 min

After social media posts earlier this month ignited speculation, rumors of a relationship between the Kansas City Chiefs tight end and Taylor Swift have been heating up. AdvertisementAdvertisementKelce's new social media followers, meanwhile, could mean a payoff that lasts longer than a quick fling. As he's moved up the social media ranks — he now has 3.4 million followers, compared with Mahomes' 5.8 million — his earnings could multiply. Sports influencer marketing agency OpenSponsorship anticipates his rates for social media endorsements could increase "3-5x," OpenSponsorship CEO Ishveen Jolly told Insider over email. Swift, by comparison, has 272 million followers on Instagram, and it's likely many of them have different interests frp, Kelce's typical fans.

☆ How NIL deals and brand sponsorships are helping college athletes make money
▼ + stars: | 2023-09-19 | by ( Dan Whateley | Margaret Fleming | ) www.businessinsider.com time to read: +11 min

College athletes make money by posting branded content on social media and attending events with fans. Read more about the flow of NIL money in college sportsThe remaining 20% comes from brand deals, per Opendorse. Men's basketball players make the most from brand deals, the company has found. Read more about how the company boosted social-media engagement by hiring college athletes from niche sports like golf and cheerleadingSome college athletes have become social media stars, especially female students. Reese is one of the most followed college athletes and has signed NIL deals with companies like Amazon, Airbnb, and Playstation.

Persons: influencers, Read, Phoenix Sproles, It's, Kristi Dosh, they're, USC's Bronny James, LSU's Olivia Dunne, Angel Reese, Paige Bueckers, Caitlin Clark, Flau'jae Johnson, Chase Griffin, outperforming, Bryce Adams, Opendorse, Braly Keller, Doug Edert, LSU's Reese, Reese, Matthew Hinton, Blake Lawrence, Colin Salao Organizations: Phoenix, BusinessofCollegeSports.com, University of Minnesota, Dinkytown, Power Five, UCLA, JPMorgan Chase, Chase Griffin Student, Buffalo Wild Wings, St, Peter's University, Amazon, PlayStation, AP, Nike, Adidas, Companies Locations: Ohio

☆ Alexis Ohanian and Serena Williams are building a mini-sports empire in Los Angeles
▼ + stars: | 2023-06-08 | by ( Vishal Persaud | ) www.businessinsider.com time to read: +4 min

Alexis Ohanian and the Williams sisters have bought another sports team to bring to Los Angeles. Ohanian and the Williams sisters are the first to buy a TGL golf league team. Ohanian is already the principal owner and founding investor of LA's National Women's Soccer League team, Angel City FC. Alexis Ohanian said in a tweet that their daughter Olympia is also a co-owner of the new golf team. A rendering of the TGL golf league venue in Florida.

Persons: Alexis Ohanian, Williams, Tiger Woods, Rory McIlroy, Ohanian, Serena Williams, Venus, Eva Longoria, Jessica Chastain, Christina Aguilera, Charles Krupa, Woods, McIlroy, Mike McCarley, McIIroy, Justin Thomas, Jon Rahm, LIV Golf, LIV, Phil Mickelson, Brooks Koepka, There's, LIV Golf's Organizations: TGL, Angel City FC, Morning, Los Angeles Golf Club, NFL, MLB, NBA, NHL, MLS, Seven, Los, LA's, Women's Soccer League, Williams, Serena Ventures, TMRW Sports, PGA, NBC Sports, Golf, PGA Tour, Tour, Masters Locations: Los Angeles, Angeles, Olympia, Palm Beach , Florida, Florida, Saudi Arabia

☆ Alexis Ohanian and Serena Williams are building a mini-sports empire with a new golf team that's part of a league created by Tiger Woods and Rory McIlroy
▼ + stars: | 2023-06-08 | by ( Vishal Persaud | ) www.businessinsider.com time to read: +4 min

It's the first team for TGL, a new pro golf league established by Tiger Woods and Rory McIlroy. The couple, along with Williams' sister Venus, have bought the first golf team for TGL, a new league developed by golf greats, Tiger Woods and Rory McIlroy. Ohanian and the Williams sisters are the first to buy a TGL golf league team. Alexis Ohanian said in a tweet that their daughter Olympia is also a co-owner of the new golf team. A rendering of the TGL golf league venue in Florida.

☆ How college athletes are getting paid from brand sponsorships as NIL marketing takes off
▼ + stars: | 2021-10-16 | by ( Dan Whateley | Colin Salao | ) www.businessinsider.com time to read: +13 min

In addition to brand deals, student-athletes have run branded training clinics and have been paid for appearances and autograph signings. Read about how much an FCS national champion who thought he would 'strike gold' with NIL deals actually earnedLike Sproles, Amherst College wide receiver Jack Betts thought he would profit significantly from the NIL deals, but quickly realized that it wouldn't be easy for a Division III athlete. However, by pitching himself to brands, Betts has been able to secure 35 NIL deals in 2022 alone. Some colleges and universities have developed policies to stop student-athletes from making brand deals that would interfere with their own lucrative sponsorship contracts. Here's Insider's list of 13 top companies helping student-athletes make money and shaping the future of NIL marketing

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